{"id":349,"date":"2020-06-26T21:26:34","date_gmt":"2020-06-26T21:26:34","guid":{"rendered":"https:\/\/clin-design.com\/?page_id=349"},"modified":"2023-11-09T14:27:43","modified_gmt":"2023-11-09T14:27:43","slug":"branding","status":"publish","type":"page","link":"https:\/\/clin-design.com\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#005763&#8243; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;40px||||false|false&#8221; custom_padding=&#8221;0px||40px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.9em&#8221; background_enable_color=&#8221;off&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; text_font_size_tablet=&#8221;17px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;1.7em&#8221; text_line_height_phone=&#8221;1.6em&#8221; text_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Behind each logo is a story \u2014 presented in its own, unique voice. But my approach to branding goes beyond. A logo always lives within a context. How it is presented is just as important in the development of a lasting brand. That&#8217;s where brand guidelines can become useful marketing tools. Each image below will open samples of brands I had the privilege to assist in launching, or evolving. A brand to whom I&#8217;ve posed the question: <strong>who do you want to be?<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#005763&#8243; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; saved_tabs=&#8221;all&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Row Height (auto\/200\/100) &#8211; columns &#8216;et-overlay-container'&#8221; module_class=&#8221;menurow&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; 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animation_direction=&#8221;right&#8221; filter_hue_rotate_tablet=&#8221;&#8221; filter_hue_rotate_phone=&#8221;&#8221; filter_hue_rotate_last_edited=&#8221;on|desktop&#8221; filter_saturate_tablet=&#8221;&#8221; filter_saturate_phone=&#8221;&#8221; filter_saturate_last_edited=&#8221;on|desktop&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; filter_saturate__hover_enabled=&#8221;on|hover&#8221; filter_saturate__hover=&#8221;100%&#8221; src__hover_enabled=&#8221;off|hover&#8221;][\/et_pb_image][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;1-overlay COLOR&#8221; module_class=&#8221;et-overlay-item&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(37,29,29,0.93)&#8221; positioning=&#8221;absolute&#8221; width=&#8221;100%&#8221; height=&#8221;100%&#8221; link_option_url=&#8221;\/project\/goccnj\/&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;2-overlay TEXT&#8221; module_class=&#8221;et-overlay-item move-down&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;46px&#8221; text_line_height=&#8221;2em&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;top_center&#8221; vertical_offset=&#8221;8%&#8221; background_layout=&#8221;dark&#8221; width=&#8221;100%&#8221; max_width=&#8221;85%&#8221; link_option_url=&#8221;\/project\/goccnj\/&#8221; text_font_size_tablet=&#8221;24px&#8221; text_font_size_phone=&#8221;24px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><span class=\"white\">Goals of Care Coalition of New Jersey<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_code disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;3-overlay CODE&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;234894&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .et-fb-root-ancestor .et-overlay-item {<!-- [et_pb_line_break_holder] -->    opacity: 1; \/*shows hidden overlay items when using the visual Divi Builder*\/<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  .et-overlay-item {<!-- [et_pb_line_break_holder] -->    opacity: 0; \/*hides overlay items by default*\/<!-- [et_pb_line_break_holder] -->    margin-bottom: 0px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  .et-overlay-item, .et-overlay-image {<!-- [et_pb_line_break_holder] -->    transition: all 400ms !important; \/*sets transition speed of all overlay items*\/<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  .et-overlay-container:hover .et-overlay-item {<!-- [et_pb_line_break_holder] -->    opacity: 1; 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saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;2-overlay TEXT&#8221; module_class=&#8221;et-overlay-item move-down&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_line_height=&#8221;1.9em&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;top_center&#8221; vertical_offset=&#8221;8%&#8221; background_layout=&#8221;dark&#8221; width=&#8221;100%&#8221; max_width=&#8221;85%&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;22px&#8221; text_font_size_phone=&#8221;22px&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; global_module=&#8221;234895&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; link_option_url=&#8221;\/project\/kids-marathon&#8221;]<\/p>\n<ul>\n<li><span class=\"white\">Kids Marathon<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;et-overlay-container&#8221; _builder_version=&#8221;4.16&#8243; custom_css_main_element=&#8221;margin: auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/clin-design.com\/wp-content\/uploads\/2021\/04\/LOGO-MENU-MOMH-1Third-1080&#215;608-1.jpg&#8221; alt=&#8221;Mind on Mental Health&#8221; title_text=&#8221;Mind on Mental Health&#8221; url=&#8221;\/project\/mind-on-mental-health&#8221; align=&#8221;center&#8221; admin_label=&#8221;Mind on Mental Health LOGO&#8221; module_class=&#8221;et-overlay-image&#8221; _builder_version=&#8221;4.9.4&#8243; background_enable_color=&#8221;off&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||0px||false|false&#8221; animation_direction=&#8221;right&#8221; filter_hue_rotate_tablet=&#8221;&#8221; filter_hue_rotate_phone=&#8221;&#8221; filter_hue_rotate_last_edited=&#8221;on|desktop&#8221; filter_saturate_tablet=&#8221;&#8221; filter_saturate_phone=&#8221;&#8221; filter_saturate_last_edited=&#8221;on|desktop&#8221; global_module=&#8221;454&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; filter_saturate__hover_enabled=&#8221;on|hover&#8221; filter_saturate__hover=&#8221;100%&#8221; src__hover_enabled=&#8221;on|hover&#8221; src__hover=&#8221;&#8221;][\/et_pb_image][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;1-overlay COLOR&#8221; module_class=&#8221;et-overlay-item&#8221; _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(37,29,29,0.93)&#8221; positioning=&#8221;absolute&#8221; width=&#8221;100%&#8221; height=&#8221;100%&#8221; link_option_url=&#8221;\/project\/mind-on-mental-health&#8221; global_module=&#8221;234889&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;2-overlay TEXT&#8221; module_class=&#8221;et-overlay-item move-down&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_line_height=&#8221;1.9em&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;top_center&#8221; vertical_offset=&#8221;8%&#8221; background_layout=&#8221;dark&#8221; width=&#8221;100%&#8221; max_width=&#8221;85%&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;22px&#8221; text_font_size_phone=&#8221;22px&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; global_module=&#8221;234895&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; link_option_url=&#8221;\/project\/mind-on-mental-health&#8221;]<\/p>\n<ul>\n<li><span class=\"white\">Mind on Mental Health Podcast<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; 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link_option_url=&#8221;\/project\/glenmark&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;22px&#8221; text_font_size_phone=&#8221;22px&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; global_module=&#8221;234895&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li><span class=\"white\">Glenmark Pharmaceuticals<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;et-overlay-container&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/clin-design.com\/wp-content\/uploads\/2020\/07\/LOGO-MENU-Scobucha-1080&#215;608-1.jpg&#8221; alt=&#8221;ZF Scobucha Brand Identity Design&#8221; title_text=&#8221;LOGO-MENU-Scobucha-1080&#215;608-HOVER&#8221; url=&#8221;\/project\/scobucha&#8221; align=&#8221;center&#8221; admin_label=&#8221;ZF Scobucha LOGO&#8221; module_class=&#8221;et-overlay-image&#8221; 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disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;1-overlay COLOR&#8221; module_class=&#8221;et-overlay-item&#8221; _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(37,29,29,0.93)&#8221; positioning=&#8221;absolute&#8221; width=&#8221;100%&#8221; height=&#8221;100%&#8221; link_option_url=&#8221;\/project\/scobucha&#8221; global_module=&#8221;234889&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;2-overlay TEXT&#8221; module_class=&#8221;et-overlay-item move-down&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_line_height=&#8221;1.9em&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;top_center&#8221; vertical_offset=&#8221;8%&#8221; background_layout=&#8221;dark&#8221; width=&#8221;100%&#8221; max_width=&#8221;85%&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;22px&#8221; text_font_size_phone=&#8221;22px&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; global_module=&#8221;234895&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; link_option_url=&#8221;\/project\/scobucha&#8221;]<\/p>\n<ul>\n<li><span class=\"white\">Scobucha<br \/>\nby Zesty Fusion<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;et-overlay-container&#8221; _builder_version=&#8221;4.16&#8243; custom_css_main_element=&#8221;margin: auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/clin-design.com\/wp-content\/uploads\/2020\/07\/LOGO-MENU-Avisso-1080&#215;608-1.jpg&#8221; alt=&#8221;AVISSO Brand Identity Design&#8221; title_text=&#8221;LOGO-MENU-Avisso-1080&#215;608-HOVER&#8221; url=&#8221;\/project\/avisso&#8221; align=&#8221;center&#8221; admin_label=&#8221;AVISSO LOGO&#8221; 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hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;22px&#8221; text_font_size_phone=&#8221;22px&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; global_module=&#8221;234895&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; link_option_url=&#8221;\/project\/avisso&#8221;]<\/p>\n<ul>\n<li><span class=\"white\">AVISSO <br \/>for Otsuka<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;Row Height (auto\/200\/100) &#8211; columns &#8216;et-overlay-container'&#8221; module_class=&#8221;menurow&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; 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sticky_enabled=&#8221;0&#8243; link_option_url=&#8221;\/project\/fsyc&#8221;]<\/p>\n<ul>\n<li><span class=\"white\">Franklin Street Yoga Center<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Behind each logo is a story \u2014 presented in its own, unique voice. But my approach to branding goes beyond. A logo always lives within a context. How it is presented is just as important in the development of a lasting brand. That&#8217;s where brand guidelines can become useful marketing tools. Each image below will [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-349","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/clin-design.com\/wp-json\/wp\/v2\/pages\/349"}],"collection":[{"href":"https:\/\/clin-design.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clin-design.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clin-design.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clin-design.com\/wp-json\/wp\/v2\/comments?post=349"}],"version-history":[{"count":286,"href":"https:\/\/clin-design.com\/wp-json\/wp\/v2\/pages\/349\/revisions"}],"predecessor-version":[{"id":237477,"href":"https:\/\/clin-design.com\/wp-json\/wp\/v2\/pages\/349\/revisions\/237477"}],"wp:attachment":[{"href":"https:\/\/clin-design.com\/wp-json\/wp\/v2\/media?parent=349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}