Goals of Care Coalition of New Jersey
Since its inception and through its evolution to a Coalition, I have helped the Goals of Care team establish a clear, consistent and powerful brand. The core of its brand design is inherently tied to Goals of Care’s objectives of reaching and educating the elder population, while advocating for changes on end-of-life care.
Logo and brand design
Website design and build
Social media campaign for Giving Tuesday
Social media campaign for National Health Care Decisions Day
Annual report design
Promotional video design and production
Exhibit booth planning and design, including video loop presentation
Corporate and marketing materials, including presentations design
Working closely with GOCCNJ, website developers and other stakeholders, I helped develop a microsite focused on helping the public find Palliative care in New Jersey. In addition, I designed a variety of marketing materials to educate and promote the micro site, such as flyers for patients and healthcare professionals, social media banners and videos.
Website design. Build and development in partnership with Datachunk Media Designs
Marketing materials design
I also worked on the Advance Care Planning Certification Program that GOCCNJ offered in partnership with RWJBarnabas Health. The materials varied from the website landing page design, to badges of certification, video thumbnail illustrations, certification diplomas, and other educational materials. The system was designed to be cohesive and reflect trust and professionalism.
